Lakehead University
Lakehead University
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Felix Ochieng
Learner - He / Him
5
Location
Hamilton, Ontario, Canada
Portals
Categories
Product management Data analysis UX design Software development Machine learning

Skills

Collaboration 1 Content creation 1 Data-driven decision making 1 Influencer marketing 1 Market analysis 1 Marketing 1 Marketing strategies 1 Planning 1 Teamwork 1 Tiktok 1

Achievements

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Community Builder
Issued by Riipen
The Community Builder achievement is awarded to learners who provided feedback to project partners at the conclusion of their project, helping to create a better experiential learning ecosystem for all participants.
Completed on August 21, 2024
Work-Integrated Learner
Issued by Riipen
The Work-Integrated Learner achievement is awarded to learners who applied their skills to a real-world problem by completing a project for an external partner. These learners provided real benefit to businesses while developing experience.
Completed on August 8, 2024
Emerging Marketer
Issued by Riipen
The Emerging Marketer achievement is awarded to learners who have completed two or more more projects in Marketing, demonstrating a commitment to growing and applying their skills in this area.
Completed on August 8, 2024

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Recent projects

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DansFarmaRoot
DansFarmaRoot
Toronto, Ontario, Canada

AI Generated Social Media Marketing Strategy for DFEnergy

The main goal of this project is to create an AI generated social media marketing strategy for DFEnergy, an award winning Canadian healthy ginseng energy shot launching January 2024 in Canada, U.S.A and China. This will involve several different steps for the students, including: The primary objective of this 14-week capstone course is to equip University marketing students with advanced skills and strategic insights in leveraging AI for the development and execution of a comprehensive social media marketing strategy. - Analyzing our existing dataset of users, products, and reviews. - Developing an AI-powered social media marketing strategy. - Optimizing the AI-powered strategy for maximum efficiency. - Researching other variables that can improve the quality of the AI-generated strategy. - Accounting for additional variables in the AI-generated strategy. - Testing the developed strategy and making improvements based on additional data. The focal point is the launch of Canadian made and award winning healthy nutrceutical DFEnergy to a global online market place, DFEnergy was awarded Canada's most innovative health product and DansFarmaroot ultimate goal with this co-op assignment is to create a data-driven, innovative, and impactful marketing campaign.

Matches 30
Category Market expansion + 4
Closed