Lakehead University
Lakehead University
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Jasmine Gu
Learner
(6)
9
Location
London, Ontario, Canada
Resume
Jasmine_Gu_HW.pdf
Portals
Categories
Project management Market expansion Event planning Mobile app development Software development

Skills

Research 4 Management 3 Communication 2 Mentorship 2 Operations 2 Organizational strategy 2 Process optimization 2 Accounting 1 Applied business technologies 1 Artificial intelligence 1 Automation 1 Brand management 1 Canva (software) 1 Change management 1 Chatgpt 1 Concept testing 1 Consulting 1 Content creation 1 Coordinating 1 Corporate data management 1 Data management 1 Digital marketing 1 Email marketing 1 Expectation management 1 Finance 1 Financial forecasting 1 Focus group 1 Generative artificial intelligence 1 Go-to-market strategy 1 Human capital 1 Infographics 1 Innovation 1 Labor economics 1 Look and feel 1 Marketing 1 Market liquidity 1 Market trend 1 Media management 1 Microsoft teams 1 Needs assessment 1 Newsletters 1 Non-disclosure agreement (intellectual property law) 1 Planning 1 Power bi 1 Sales 1 Scripting 1 Social media content 1 Target market 1 Web development 1 Wireframing 1

Socials

Achievements

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Emerging Strategist
Issued by Riipen
The Emerging Strategist achievement is awarded to learners who have completed two or more more projects in Business Strategy, demonstrating a commitment to growing and applying their skills in this area.
Completed on May 3, 2024
Advance Ontario Community Builder
Issued by Advance Ontario
Awarded for providing feedback at the end of an Advance Ontario project.
Completed on April 30, 2024
Advance Ontario Project Completed
Issued by Advance Ontario
Awarded for successful completion of an Advance Ontario project.
Completed on April 30, 2024

Latest feedback

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G. Orlando Prendergast
G. Orlando Prendergast
C.E.O
May 1, 2023
Team feedback
Was never engaged
Wireframing Needs assessment Sales
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
Zuka Sound Inc
Website Development
Zuka Sound Inc
Salman S
He / Him
Cold Email/Marketing
March 21, 2024
Team feedback
Jasmine's expertise in email marketing has been invaluable in driving successful campaigns and engaging our audience effectively. Her strategic approach to crafting compelling content, coupled with advanced segmentation techniques, consistently yields impressive open and click-through rates. Jasmine's meticulous attention to detail ensures that every email resonates with our audience, leading to increased engagement and conversions. Furthermore, Jasmine's commitment to testing and optimization continually improves campaign performance and ensures that we stay ahead of industry trends. Her creativity, analytical skills, and dedication to delivering results make her an invaluable asset to our team. We highly commend Jasmine for her exceptional skills and contributions to our email marketing success.
Newsletters Email marketing
Riipen Level UP πŸš€
Level UP: September 2023 - March 2024
Riipen Level UP πŸš€
SB Uniform & Co.
Email Marketing Campaign
SB Uniform & Co.
Seethaa Manoharan
Green Career Development Specialist
January 1, 2023
Team feedback
Jasmine joined with a wealth of experience and provided a lot of interesting ideas for promoting the event - such as using school discord and facebook groups, places where students often congregate and learn about local events. There were instances where Jasmine was inconsistent with tasks or would not show up to meetings without any notice, either before or after.
Planning Research Labor economics Focus group Coordinating
Riipen Level UP πŸš€
Level UP: Multidisciplinary Projects (2022 - March 2023)
Riipen Level UP πŸš€
Green Career Centre
Green Events Coordination for Youth, BIPOC and Newcomers
Green Career Centre

Recent projects

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Green Career Centre
Green Career Centre
Toronto, Ontario, Canada

Green Events Coordination for Youth, BIPOC and Newcomers

The Green Career Centre’s mission is to prepare youth, BIPOC and newcomers for green careers. In order to secure the future we need for a just, inclusive and prosperous future we have to work directly with underserved communities that are impacted by the climate crisis. With a climate justice lens and through ongoing consultations and focus groups, the Green Career Centre bridges the disconnect between these underserved communities and green careers in sustainability. We offer resources, events, and a strong network of support in order to integrate underserved communities into the green labour market in what is currently Canada.

Matches 1
Category Event planning + 2
Closed
Jobby
Jobby
Richmond Hill, Ontario, Canada

Digital Marketing Student

We’re looking for a student to help us source, curate, develop, and post the content implementing strategies to increase awareness and nurture engagement. The goal of this content is to grow the Jobby community, and to increase our footprint through digital marketing. The student for this project will also be analyzing data and reviewing competitor strategies to see how we can improve our digital marketing. Exploring how artificial intelligence can be used to find better strategies and automate some of our manual digital marketing practices will also be explored.

Matches 1
Category Social media marketing + 4
Closed
VL Energy Ltd.
VL Energy Ltd.
Calgary, Alberta, Canada

Applied Business Analytics

Project description : We are building up a corporate data room. The project is to build and manage various tools using applied business analytics including financial projection tools, accounting data management, technical emission modelling, and website development. Data Description: NDA will be signed, and emission data will be shared. the length of the project will be starting from 80 hours with a high potential extension to 240 hours per student.

Matches 1
Category Operations + 2
Closed
Zuka Sound Inc
Zuka Sound Inc
Mississauga, Ontario, Canada

Website Development

We would like a new website for our organization. We would like to work with students to develop a new website for us. Students should be prepared to: Conduct a needs analysis to determine which platform is most suitable. {Shopify} Create a design proposal including wireframes or low-fidelity mockups for our company's review. Build a fully-functioning website, with our assistance in providing content and copy. Provide training on updating and maintaining the site. Requires some coding/programming to achieve ultimate goal

Matches 1
Category Website development
Closed

Work experience

Software Engineer Intern
Intuit
Toronto, Ontario, Canada
May 2024 - Current

- Utilizing Javascript, HTML, CSS, React, Typescript, and internal component library to design UI and functionality
of 10+ components including accordion style, UI animations & tables for TurboTax USA product
- Coded theming initiative of 4 pages and RestAPI integrations resulting in a 35% increase in user engagement
understanding scalability, and data structures across large scale multi-tier software system
- Reduced developer overhead by 45% through refactoring, migrating and redesigning code architecture
- Wrote unit tests and conducted QA to enhance code robustness and identify edge-cases to maintain user
experience using Jest and React Testing Library to obtain a 25% decrease in bug reports
- Spearheaded agile collaboration across cross-functional teams (product design, engineering and PM) and led as
scrum captain of standup, and grooming to prioritize backlog, size stories and conduct bug triage
Product Strategy Engineer
Laurelspace
Remote, Oregon, United States
September 2023 - January 2024

● Developed CRM web and mobile hybrid software for Childcare Providers following Agile Scrum methodology
● Created user authentication process and implemented database for 3 user types with PostgreSQL, Axios, and
Django including functionalities such as data fetching, URL mapping, and session handling
● Reduced 40% administrative efforts through integrating email automation system and Stripe Payment API
● Improved user satisfaction by 30% and created 5+ reusable components with REACT, Typescript and CSS
● Lead user-experience design process designing Figma mockups of 5+ pages, conducting 10+ user interviews and
optimizing features with A/B testing
Event Planner and Marketing Lead
City of Mississauga
Mississauga, Ontario, Canada
March 2023 - March 2024

- Led team of 7 Board of Directors, and 30 ambassadors over a combined organization volunteer hour total of 2500+ hours yearly. Spearheaded strategy, operations (venue, event scheduling), external and internal relations, budget development and led weekly meetings for 19+ monthly events (Events include Youth Town Hall)
- Grew MYAC’s Instagram page by 240% in followers (500 to 1.27k) from 2020-2022 by designing marketing content (graphic posts, Tiktoks, and Instagram Stories) with Figma, Imovie, and Instagram. Event sign ups grew 300% over virtual 2020-2021 yr. & 340% (50 to 170) over in-person 2021-2022