- Location
- New Westminster, British Columbia, Canada
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New Westminster, British Columbia, Canada
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- Categories
- Market research Marketing strategy Education
Achievements
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Marketing Practicum
MARK4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.
Marketing Practicum
MARK 4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.
Buyer (Consumer) Behaviour - Strategic Marketing Plan
MARK 3215
A group of four to five student consultants will analyze, assess and provide recommendations (as well as mock-ups) to your organization around the core buyer behaviour principles that can be applied to a product(s) and the organizations marketing strategy to maximize its market potential.
Marketing Practicum
MARK 4483
The capstone course is designed to give students practical experience working with an organization on their marketing program. It is a directed studies formatted course where students will work with organizations to identify marketing challenges through: 1. performing a needs-based analysis of the organization and its marketing needs 2. develop a work plan/proposal to satisfy the client and instructors 3. undertake research depending on client needs 4. create a solutions-based marketing plan and execute selective aspects of the plan depending on client needs and capacity 5. recommend future marketing actions that can be realistically implemented within the framework of a short-term/long-term client centered strategic marketing approach. The course calls into action material from all the courses marketing students have completed in pursuing their program.