Student Blog Project Proposal: Tasks and Objectives

Project Goal: The primary objective of this project is to have students create engaging and informative blog content that aligns with our brand, resonates with our target market, and contributes to our marketing objectives. This comprehensive approach ensures that students not only produce high-quality blog content but also understand our brand, target market, and the strategic aspects of blog marketing. The bonus steps provide an opportunity for students to showcase creativity and strategic thinking beyond content creation.

Traction and Marketing Strategy Campaign Development

The Big Leaf has an exciting project for you! Our client in MedTech is revolutionizing safety in the operating room, and they need your help. The company is called SafeStart Medical, and to pilot the platform with surgery centres and hospitals, we need awareness! This is where you come in. Help the SafeStart Medical team and their advisors at The Big Leaf to develop marketing and traction campaigns. This can be digital and traditional media, AI or hand-made, and most importantly, your creative touch matters most!

Visual Content Creation for Digital Marketing

WorknStay aims to enhance its digital marketing strategy by integrating visually appealing content across various platforms. The project focuses on creating engaging visuals to accompany emails, social media posts, and blog articles. The goal is to increase audience engagement and brand recognition through consistent and attractive visual elements. Learners will apply their graphic design skills to develop a cohesive visual style that aligns with WorknStay's brand identity. This project provides an opportunity for students to utilize design software and tools learned in the classroom, fostering creativity and practical application of their skills. The project is designed to be completed within 80 hours, ensuring a focused and efficient workflow.