University Canada West

Vancouver, British Columbia, Canada

This experience is designed to connect industry professionals with learners who have been trained in marketing strategies, characterizing identification of opportunities with target markets, and realization of value propositions through marketing mix articulated in product, price, place, and promotion (4Ps), or customer value, costs, convenience, and communications (4Cs). Learners are equipped to analyze business / market environments, develop comprehensive marketing plans, and implement sustainable and inclusive marketing practices. By collaborating with learners, companies can gain fresh insights and innovative solutions tailored to their specific marketing opportunities and challenges, ensuring alignment with ethical, legal, and sustainable business practices.

University Canada West

Vancouver, British Columbia, Canada

Are you experiencing challenges or seeing opportunities for your organization in relation to business development and growth, strategy, marketing, operations, or so? Graduate-level students at University Canada West (UCW) are here to help , who are in the final year of their MBA, and oftentimes bring along extensive industry experience as well. Over the course of the term, students will work with you to conduct organizational diagnosis to identify challenges and opportunities facing your organization, prepare a project proposal that addresses your objectives and needs, and give insights and recommendations as informed by thorough analysis for your organization. The deliverables typically include presentations (e.g., for proposal, progress update, and final) and a professional write-up. We are looking to collaborate with businesses that meet the following criteria: 1. The business should be a legally registered and ongoing small business . A new start-up or business is welcome. 2. The business should be based in Canada (P.S. For UCW is based in Vancouver, BC, business with operation and/or customer/supplier connections in Vancouver or BC could be additionally benefited). 3. The business owner should be willing to work with up to 4-6 student groups (around 3-5 students per group) throughout the duration of the term. Communication would mostly be conducted on Riipen. 4. The business owner should be willing to spend approximately an hour per week (on average) speaking with students, responding to their queries, etc. 5. For the purpose of confidentiality and data privacy, it is expected that the business owner will provide a non-disclosure agreement (NDA) form that students and the business owner will sign. 6. If the business owner agrees to the points mentioned above, the business owner will have an initial virtual meeting through a video call with the course instructor. The course instructor will discuss the details of the course, expectations, etc., and will answer any questions or concerns of the business owner.

University Canada West

Vancouver, British Columbia, Canada

Are you experiencing challenges related to business strategy, operations, marketing, or growth? Graduate level students at University Canada West (UCW) are in the final year of their MBA, and often bring along extensive prior industry experience. Over the course of the term, students will meet with you to determine your challenge, provide an organizational diagnosis, prepare a proposal and revise in address to your feedback, and finally provide a presentation and a thorough report which includes their analysis and recommendations. We are looking to collaborate with businesses that meet the following criteria: 1. The business should be a legally registered and ongoing small business . A new start-up or business is fine. 2. The business should be based in Canada (P.S. For UCW is based in Vancouver, BC, business with operation and/or customer/supplier connection in Vancouver or BC may be additionally benefited). 3. The business owner should be willing to work with up to five student groups (around five students per group) throughout the duration of the term. Communication must be conducted on Riipen. 4. The business owner should be willing to spend approximately an hour per week (on average) speaking with students, responding to their queries, etc. 5. For the purpose of confidentiality and data privacy, it is expected that the business owner will provide a non-disclosure agreement (NDA) form that students and the business owner will sign. 6. If the business owner agrees to the points mentioned above, the business owner will have an initial virtual meeting through a video call with the course instructor. The course instructor will discuss the details of the course, expectations, etc., and will answer any questions or concerns of the business owner.