Sales and Marketing Strategy Execution for AppmaxCare

The main goal for the project is to execute a comprehensive sales and marketing strategy for AppmaxCare, a practice management software used by healthcare practitioners across Canada and the USA. This will involve several different steps for the team, including: - Analyzing the target audience (prospective clients) for AppmaxCare. - Developing a sales and marketing plan to increase the adoption of AppmaxCare among healthcare practitioners. - Creating promotional contents, email campaigns and cold calling to showcase the benefits and features of AppmaxCare. - Identifying key channels for reaching healthcare practitioners and decision-makers. - Implementing the sales and marketing plan and tracking the effectiveness of different strategies.