Market Research and Go-to-Market Strategy for New Product

Riipen is in the process of expanding its product line with an innovative new offering. The company seeks to understand the competitive landscape and identify key market opportunities for a successful product launch. This project involves conducting comprehensive market research to analyze competitors, assess market trends, and evaluate potential customer segments. Students will apply their classroom knowledge to develop a strategic go-to-market plan that includes defining value propositions, determining optimal price points, and identifying effective marketing channels. The goal is to equip Riipen with actionable insights and a clear strategy to maximize the impact of their new product in the marketplace. This project provides students with a practical opportunity to apply marketing theories and strategic planning skills in a real-world context.