Market Expansion and Strategic Marketing Plan for Service+ Displays

ValkarTech aims to expand its market reach and optimize its marketing strategy for its Service+ displays. The challenge is to identify new market segments and develop an effective strategic and marketing plan. This project will involve conducting market research to uncover potential customer bases and analyzing competitors to better position ValkarTech's offerings. The goal is to create a comprehensive strategy that aligns with the company's growth objectives and enhances its competitive edge. Students will apply their knowledge of market analysis, strategic planning, and marketing principles to address this real-world business challenge. The project will focus on synthesizing data, formulating actionable strategies, and presenting findings in a professional manner.