Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Riskophia Market Research and Competitive Analysis

Lifetrack Coaching and Consulting is seeking a comprehensive market research analysis for its AI risk management tool, Riskophia. The primary goal of this project is to understand the competitive landscape and validate Riskophia's potential for product-market fit. The team will conduct thorough research to identify key competitors, analyze their strengths and weaknesses, and assess market trends. Additionally, the project will involve evaluating pricing strategies and other competitive positioning factors to determine how Riskophia can stand out in the market. This project provides an opportunity for learners to apply their knowledge of market research methodologies and strategic analysis, enhancing their understanding of competitive dynamics in the AI industry. The project will also involve some interviews of healthcare, medtech and healthtech owners to validate our problem statement. The project is designed to be completed by a team of learners from a business or marketing program, ensuring that they possess the necessary skills to conduct effective market research and analysis.