- Location
- Toronto, Ontario, Canada
- Bio
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Over 30 years experience in packaged goods and financial services marketing. I have held a variety of executive marketing positions: Vice President Marketing (Cadbury), Vice President Marketing Planning (TD Bank Financial Group), and Vice President Brand & Customer Experience (BMO Financial Group).
Education: MBA, Richard Ivy School of Business, London, Ontario
BSc. , McGill University, Montreal, Quebec - Portals
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Toronto, Ontario, Canada
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- Categories
- Marketing strategy
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Using customer data to grow company sales
MARK 2040
As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company. Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives. The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you. A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each. A minimum of 1,000 customer records is required.
Database Marketing Plan to Grow Customer Revenue
MARK 2040
As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company. Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives. The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you. A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each. A minimum of 1,000 customer records is required.
Database Marketing Plan to Grow Customer Revenue
MARK 2040
As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company. Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives. The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you. A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each. A minimum of 1,000 customer records is required.
Database Marketing Plan to Grow Customer Revenue
MARK 2040
As part of George Brown College's Strategic Relationship Marketing Graduate Program, students are required to develop a Strategic Database Marketing plan for a company. Your agreement to participate in this project as the client will give you the benefit of a free business analysis and database marketing plan. Specifically, the students will recommend strategies and tactics to increase your customer revenue and profit by leveraging your customer data. I will be serving as the students’ coach throughout the project to help ensure the plan is completed properly and meets your business objectives. The class will be divided into teams who will each prepare a plan for your business. I will select the team with the best plan to present to you. A minimal commitment of your time is required - only three virtual meetings (e.g. – Zoom) lasting approximately 30 minutes each. A minimum of 1,000 customer records is required.