Ama Bonsu
Learner
(2)
6
Portals

Skills

Communication 2 Competitive analysis 2 Market positioning 2 Market segmentation 2 Sales strategy 2 Target market 2 Advocacy 1 Customer service 1 Ethical ai 1 Go-to-market strategy 1 Innovation 1 Intelligence agency 1 Market analysis 1 Process improvement 1 Relationship building 1 Risk analysis 1 Sales pipelines 1 Sales process 1 Stakeholder engagement 1 Target audience 1

Achievements

Latest feedback

Shauna Leblond
Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning Sales strategy Market segmentation Target market Competitive analysis Communication

Your presentation of competitors and the market space was accurate and well-researched. You incorporated feedback effectively, and it was clear in the final presentation. Great work!

Team feedback
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Sales process Market positioning Customer service Sales strategy Market segmentation Target market Competitive analysis Process improvement Communication Sales pipelines
University of Guelph
Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph
Circular Rubber Technologies, Inc
Sales and Commercial Outreach
Circular Rubber Technologies, Inc
Lauren Nignon
Employer
April 13, 2025
Team feedback
This is a standout submission. You’ve demonstrated a clear understanding of the product, the market gap, and the opportunity for strategic positioning. The structure was professional, the language accessible yet rigorous, and the recommendations were thoughtfully aligned with FIA’s goals. Your competitor analysis was well-framed and supported by research, and the commercialization timeline was impressively detailed for a project of this scope. The influencer outreach and content strategy showed great creativity, and your integration of current market trends (gamification, AI, and social impact) helped position ChatBoy as both timely and necessary. Excellent work synthesizing research with practical strategy.
Ethical ai Target audience Stakeholder engagement Relationship building Advocacy Market analysis Go-to-market strategy Intelligence agency Risk analysis Innovation
University of Guelph
Innovation Commercialization Strategy Workshop
University of Guelph
Feminine Intelligence Agency
Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency

Recent projects

Circular Rubber Technologies, Inc
Circular Rubber Technologies, Inc
Red Deer, Alberta, Canada

Sales and Commercial Outreach

The Sales and Commercial Outreach project aims to enhance the organization's sales capabilities and broaden its commercial reach. It will focus on refining sales strategies, improving customer relationship management, and expanding market presence through targeted outreach initiatives. The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. By focusing on strategic planning, technology implementation, and targeted initiatives, the project will significantly boost the organization's sales and commercial outreach capabilities, driving revenue growth, enhancing customer relationships, and solidifying the organization's market position. Project Goal:  The goal is to increase revenue, market share, and customer satisfaction by leveraging data-driven approaches and innovative sales techniques. Increase Sales Revenue: Achieve $1m in sales revenue within 2025. Develop and implement new sales strategies to drive growth; target $2m in 2026. Expand Market Presence: Identify and target new market segments. Increase market share by 10% within the first year. Optimize Sales Processes: Streamline sales processes to improve efficiency. Reduce the sales cycle time by 25%. Build conversion rate and tracking mechanism.

Matches 2
Category Market expansion + 4
Closed
Feminine Intelligence Agency
Feminine Intelligence Agency
New York, New York, United States

Market Entry Strategy for Social Discernment Solutions

Feminine Intelligence Agency (FIA) is pioneering a groundbreaking field of social discernment , aiming to empower women to recognize and counter manipulation tactics, including the emerging threat of AI-assisted psychological exploitation (AIPEx) . Despite the profound health benefits of FIA’s solutions, such as neurofeedback and personalized cognitive tools, the concept is largely unknown, and many potential users do not yet perceive its relevance. The project will challenge graduate students to apply their expertise in innovation commercialization to develop a comprehensive strategy for bringing this transformative concept to market. By analyzing the market, evaluating risks, and crafting actionable strategies, the students will help position FIA as a leader in this emerging field.

Matches 1
Category Product or service launch + 4
Closed