Ama Bonsu
Learner
(2)
6
Lauren Nignon
Employer
April 13, 2025
Team feedback
This is a standout submission. You’ve demonstrated a clear understanding of the product, the market gap, and the opportunity for strategic positioning. The structure was professional, the language accessible yet rigorous, and the recommendations were thoughtfully aligned with FIA’s goals.
Your competitor analysis was well-framed and supported by research, and the commercialization timeline was impressively detailed for a project of this scope. The influencer outreach and content strategy showed great creativity, and your integration of current market trends (gamification, AI, and social impact) helped position ChatBoy as both timely and necessary.
Excellent work synthesizing research with practical strategy.
Ethical ai
Target audience
Stakeholder engagement
Relationship building
Advocacy
Market analysis
Go-to-market strategy
Intelligence agency
Risk analysis
Innovation

Innovation Commercialization Strategy Workshop
University of Guelph

Market Entry Strategy for Social Discernment Solutions
Feminine Intelligence Agency

Shauna Leblond
CEO, CIO
December 12, 2024
Individual endorsement
Market positioning
Sales strategy
Market segmentation
Target market
Competitive analysis
Communication
Your presentation of competitors and the market space was accurate and well-researched. You incorporated feedback effectively, and it was clear in the final presentation. Great work!
Team feedback
The team did an excellent job presenting Circular Rubber's value proposition, industry insights, and strategic recommendations. Their focus on certifications as a guiding factor in the customer journey was particularly impactful. They highlighted core strengths, including a commitment to sustainability and regulatory compliance, investments in R&D, workforce training, and facility expansion, as well as strong stakeholder partnerships ensuring quality and market relevance. Their future vision to expand globally, diversify applications, and lead in sustainable manufacturing demonstrates a clear path for growth and innovation. A well-rounded and insightful effort!
Sales process
Market positioning
Customer service
Sales strategy
Market segmentation
Target market
Competitive analysis
Process improvement
Communication
Sales pipelines

Project Management for Innovation, Commercialization, and Entrepreneurship
University of Guelph

Sales and Commercial Outreach
Circular Rubber Technologies, Inc