Customer-Centric Digital Strategy for FRED
myAIpathway Inc. seeks to enhance the visibility and appeal of its ecommerce platform, FRED, among consumers who prioritize organic, locally produced foods and are concerned with food security. The project aims to develop a digital strategy that positions FRED as the preferred platform for purchasing produce and engaging with a like-minded community. The challenge is to create a strategy that resonates with these target audiences, leveraging digital marketing tools and techniques. Learners will apply their knowledge of digital marketing, consumer behavior, and strategic planning to craft a comprehensive plan. The project will involve analyzing market trends, identifying key digital channels, and proposing innovative engagement tactics to increase platform awareness and user interaction.
Business Plan Development for myAIpathway Inc.
The objective of this project is to develop a comprehensive business plan for myAIpathway Inc., a Managed Services provider specializing in custom web and application development. The company also owns FRED, an innovative eCommerce platform tailored for the agriculture sector. FRED connects farmers with a community focused on healthy, sustainably grown, and organic produce. The business plan will include the already created marketing plan, and risk assessment plan. The marketing plan is comprehensive outlining strategies to enhance market presence, optimize service offerings, and expand the reach of FRED. Learners will apply their knowledge of business strategy and financial planning to create a plan that aligns with the company's mission and growth objectives. The project will involve reviewing the comprehensive marketing plan, developing income projections, and cashflow forecasts for the next three years.
Accessible E-commerce Website for FRED Platform
The project aims to design and develop an interactive website for myAIpathway Inc.'s FRED platform, which connects agriculture producers with consumers. The goal is to create a user-friendly, visually appealing, and accessible website that effectively showcases products while adhering to accessibility standards. This is essential for reaching a broader audience, including individuals with disabilities, and ensuring the platform's inclusivity. The website must be fully functional across various devices and browsers, enhancing the user experience. Learners will apply their knowledge of web development, user experience design, and accessibility standards. Key tasks include conducting market research to understand the target audience, designing wireframes and prototypes, and implementing the website using modern web technologies.
Accessible Website for Ecommerce Platform
myAIpathway Inc. has an ecommerce platform, FRED, that brings together agriculture producers and consumers enabling farmers to sell at a lower cost while maintaining healthy profits. The FRED platform promotes sustainable and equitable farming, while contributing positively to net zero emission challenge. Farmers are able meet consumer demands through orders placed on the platform and deliver within a maximum 100km radius. The project involves designing and building an interactive website that not only showcases the product effectively but also adheres to accessibility standards. This is crucial for reaching a broader audience, including individuals with disabilities. The website should be user-friendly, visually appealing, and fully functional across various devices and browsers. The project provides an opportunity for learners to apply their knowledge of web development, user experience design, and accessibility standards. Key tasks include conducting market research to understand the target audience, designing wireframes and prototypes, and implementing the website using modern web technologies.
Mobile App Development for FRED
The project aims to create a mobile application for FRED, an ecommerce platform wholly-owned by myAIpathway Inc., enabling users to access their services via smartphones. Currently, FRED operates through a web platform, and the goal is to extend this functionality to mobile devices. The project involves assessing the existing web platform to understand its features and user interactions. Based on this assessment, the team will design a responsive mobile app that mirrors the web platform's functionality while optimizing for mobile user experience. The app should be available for download on both the Apple App Store and Google Play Store, ensuring cross-platform compatibility. This project provides an opportunity for learners to apply their knowledge of mobile app development, user interface design, and cross-platform programming.
EcoTrade: Local Supplier Trading Platform
The goal of this project is to design and develop a prototype for an online trading platform that connects local suppliers with local buyers. This initiative aims to minimize the carbon footprint associated with long-distance deliveries by promoting shorter delivery routes. The platform will facilitate efficient transactions between local businesses, encouraging sustainable practices and supporting the local economy. Learners will apply their knowledge of web development, user interface design, and database management to create a user-friendly and functional prototype. The project will involve tasks such as designing the platform's architecture, developing key features like supplier and buyer profiles, and implementing a basic transaction system. By the end of the project, learners will have gained practical experience in developing an online platform with a focus on sustainability.
Ecommerce Platform User Experience Analysis
myAIpathway Inc. seeks to enhance the user experience of its ecommerce platform by conducting a comprehensive user testing project. The primary goal is to identify usability issues and gather insights into user behavior and preferences. This project will enable learners to apply their knowledge of user experience design and analysis, focusing on real-world ecommerce challenges. The tasks involve designing and conducting user tests, collecting and analyzing data, and identifying key areas for improvement. The project is structured to be completed within 80 hours by a team of learners specializing in user experience or digital marketing. By the end of the project, learners will have gained practical experience in user testing methodologies and data-driven decision-making.
ICT Ignite - Web APP Stress and Vulnerability Test
The main goal of this project is to plan, design, and implement a security solution for myAIpathway Inc. for the protection of the company's data, systems and networks. This project also includes implementing privacy policies and terms and conditions for use of myAIpathway Inc.'s eCommerce Cloud solution that collects information on individuals and businesses (sellers and buyers).
Online Farmers Marketplace
The goal of this project is to develop a mobile APP for an eCommerce platform used by farmers to reach consumers directly while shortening the delivery timelines from farm to table. The platform helps farmers reduce cost of their produce by eliminating the middle man and lower delivery costs. The platform will predict market demand, and enhance customer engagement through personalized recommendations. This project provides an opportunity for learners to apply their knowledge of JavaScript, NodeJS and other similar programming languages in a real-world context. The project will involve working in a project team including back end (fullstack) developers and UI/UX designers. The scope of the platform offers the learners the opportunity to work to create demand forecasting solutions, integrating payment systems, and logistics solutions.
Social Media Marketing Strategy for myAIpathway Inc.
myAIpathway Inc. is seeking to enhance its online presence and engagement through a targeted social media marketing plan. The primary goal is to identify and reach the right market persona, thereby increasing brand awareness and customer interaction. This project involves researching current social media trends, analyzing competitor strategies, and understanding the unique value proposition of myAIpathway Inc. The team will apply classroom knowledge of digital marketing principles to develop a comprehensive strategy that aligns with the company's objectives. Tasks include defining target demographics, selecting appropriate social media platforms, and crafting engaging content ideas. The project is designed to be completed by a team of marketing students within 80 hours, focusing on practical application and strategic thinking.