Full-Cycle Web Design & Development Experience

Project Summary Easy Artisan Websites is offering an immersive, hands-on experience for students to develop and launch real-world web design and development projects. These projects will vary between internal initiatives for Easy Artisan Websites and client-based assignments across industries such as healthcare, business, coaching, and other professional service sectors. Each student will take full ownership of a project—handling everything from initial research and planning to final execution and deployment. While students may collaborate on specific tasks, they must be prepared to lead and execute all phases independently, ensuring a well-rounded learning experience. Projects may range in scope, including: Single-page template designs for quick-use layouts. Editing and enhancing existing designs for improved performance and UX. Full-scale website development projects, from concept to launch. This structure reflects the real-world experience of working as a freelancer or in a small agency, where project scope, timelines, and client needs frequently shift. Project Goals The primary goal is to provide students with real-world, full-cycle project experience in front-end web design and development. Each student will: Take ownership of a web project and manage it from concept to completion. Gain experience with various project types, adapting to different design and development needs. Execute key stages, including UX/UI design, front-end development, CMS integration, and testing. Work independently while having the opportunity to consult and collaborate with fellow students as needed. Why Join? This experience offers students: End-to-end project ownership—gain real-world experience managing a project from concept to launch. Exposure to various project types—understand how to adapt to different design and development challenges. Hands-on practice with industry tools—work with Bricks Builder, GoHighLevel, and modern CSS frameworks. A portfolio-worthy project—showcase your skills and execution ability to future employers. Real-world freelancer experience—understand the ebb and flow of web development work in an agency or solo business setting. A mix of independent and collaborative work—build confidence in problem-solving while having access to peer support.

SEO & AI-Optimized Blog Content Creation for Easy Artisan Websites

Project Summary Easy Artisan Websites is seeking a team of four motivated students to develop and execute an SEO and AI-optimized blog content strategy . This project provides students with the opportunity to gain hands-on experience in digital content creation, keyword research, technical SEO, and AI search optimization . The goal is to create high-quality, research-backed blog content that enhances website traffic and search visibility on Google and AI-powered search engines (like ChatGPT, Perplexity, and Bard). Project Goals The objective of this project is to develop and execute an SEO-driven content strategy that attracts the ideal audience: 📌 Women entrepreneurs in the early stages of business, selling digital products & services. Key goals include: ✔ Researching and identifying high-value, long-tail keywords to target. ✔ Writing engaging, well-structured, SEO-optimized blog posts . ✔ Optimizing blog content for Google ranking and AI search discoverability . ✔ Implementing technical SEO best practices (meta descriptions, schema markup, internal linking, etc.). ✔ Publishing and scheduling blog posts via WordPress with proper formatting, categories, and tags. Team Structure & Role Responsibilities This project will be executed by a team of four students , each taking on a specific role: 1️⃣ SEO Research & Content Strategist Key Responsibilities: ✅ Conduct keyword research to find high-traffic, low-competition search terms. ✅ Identify trending topics using Google Trends, competitor analysis, and AI-driven search insights . ✅ Develop a content roadmap outlining blog topics, keyword targets, and publishing schedule . ✅ Provide search intent analysis (e.g., informational, transactional, commercial, etc.). ✅ Research semantic keyword variations and related queries to improve discoverability. Tools You Might Use: 🔹 Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs 🔹 ChatGPT, Perplexity, Bard (for AI-driven search insights) 🔹 Google Search Console & Analytics 2️⃣ SEO Copywriter & Blog Content Creator Key Responsibilities: ✅ Write well-structured, engaging, and informative blog posts (1200–2,000 words). ✅ Optimize blog content using primary and semantic keywords while maintaining natural readability. ✅ Implement on-page SEO techniques (headings, meta descriptions, alt text, internal linking). ✅ Ensure content aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines . ✅ Develop compelling calls to action (CTAs) that drive engagement. Tools You Might Use: 🔹 Google Docs, Grammarly, Hemingway Editor 3️⃣ Technical SEO & AI Search Optimization Specialist Key Responsibilities: ✅ Ensure proper technical SEO implementation (meta descriptions, schema markup, internal linking). ✅ Optimize content formatting for both Google and AI-driven search visibility . ✅ Collaborate with Role 2 (SEO Copywriter & Blog Content Creator) to refine blog structure, improve readability, and enhance engagement. ✅ Implement structured data (schema markup) to improve visibility in rich search results . ✅ Research and test AI-friendly content formats that improve discoverability in AI-driven searches. ✅ Monitor keyword rankings and blog performance via Google Search Console & Analytics. Tools You Might Use: 🔹 SEOPress, Google Search Console, PageSpeed Insights, Schema.org markup generator 4️⃣ Content Publishing & Performance Analyst Key Responsibilities: ✅ Upload and format blog posts on WordPress , ensuring proper tagging and categorization. ✅ Schedule and publish posts following the content roadmap . ✅ Track blog performance metrics (traffic, engagement, bounce rates) using Google Analytics. ✅ Identify content improvement opportunities based on SEO performance data . ✅ Prepare a final report summarizing project impact, keyword ranking results, and content engagement. Tools You Might Use: 🔹 WordPress CMS, Google Analytics, Google Search Console, Trello or Asana (for content scheduling & tracking) Why Join? This project offers real-world experience in SEO content writing, AI search optimization, and digital marketing strategy . Students will gain valuable skills in: ✔ SEO-driven content creation with a focus on keyword ranking. ✔ AI-friendly content optimization , preparing for the future of search. ✔ Technical SEO skills , including schema markup and site optimization. ✔ Google Analytics & Search Console reporting , crucial for any digital marketing career. ✔ WordPress content publishing , a key skill for website management. By participating, students will: 🚀 Work on a live website with real SEO impact . 🚀 Build an SEO and AI-optimized content portfolio . 🚀 Learn best practices in Google & AI search ranking . 🚀 Develop highly marketable skills for careers in content marketing, SEO, and digital strategy.

AI-Powered Coaching Assistant Course Development

Easy Artisan Websites aims to empower coaches by transforming their expertise into an AI-Powered Coaching Assistant. The project involves the student learner building and meticulously recording the comprehensive, step-by-step process to guide coaches in building their own AI Persona Chat Bot trained with their brand voice, messaging and expertise. For this project student learners will: 1. Build a fully developed and working AI Persona Chat bot Explain how to (use AI to): Define the chatbot's purpose and users Gather data sources Choose the right tools Clean and organize the data Categorize User Queries, Intents, and Entities Extract entities Train the Natural Language Processing (NLP) model Create responses Add context and memory Test and evaluate Monitor performance 2. Document the step-by-step process to complete the build 3. Document the tools required to complete the build  4. Provide a list of free and paid alternatives for each tool

Affiliate Partner Program Development for The Website Membership

Easy Artisan Websites seeks to expand its reach and customer base by developing a comprehensive affiliate partner program for The Website Membership, an all-in-one business platform tailored for women entrepreneurs. The goal is to create a structured program that incentivizes partners to promote The Website Membership, thereby increasing brand visibility and driving sales. This project will involve the following: Developing the ideal affiliate avatar Identifying potential affiliate partners (compile a list of high quality leads) Create social media marketing campaign to nurture prospects Design a program that aligns with the company's values and target audience. Program specifications: The project will also require the creation of marketing materials and documentation to support affiliates in their promotional efforts as follows: Create an evergreen webinar slide presentation that tells the story of a women entrepreneur and the struggles she is faced with running her business. Demonstrates the features and benefits of The Website Membership. Write program documentation and guidelines Create an email series to nurture affiliate prospects Create an email series (for affiliates to use) Create social media templates (for affiliates to use) Create sales ads (for affiliates to use) By the end of the project, learners will have applied their knowledge of marketing strategies and program development to create a comprehensive affiliate partner program.

Comprehensive Business Plan for The Website Membership

Easy Artisan Websites seeks to develop a comprehensive business plan for its flagship product, The Website Membership, an all-in-one website builder and business platform. The goal is to create a detailed and strategic document that can be used to apply for funding opportunities. This project will allow learners to apply their knowledge of business strategy, market analysis, and financial planning. The business plan should address key areas such as market demand, competitive analysis, marketing strategies, operational plans, and financial projections. By completing this project, learners will gain practical experience in crafting a business plan that aligns with industry standards and meets the specific needs of a tech company. The project will involve closely related tasks such as conducting market research, analyzing competitors, and developing financial models.

Social Media Marketing for The Website Membership

Social Media Marketing for The Website Membership Easy Artisan Websites aims to enhance the online presence of its flagship product, The Website Membership by leveraging its social media platforms effectively. The project involves creating engaging social media posts that reflect the company's branding and resonate with its target audience, and scheduling posts into social media scheduling software.  Learners will utilize industry-specific content, strategically chosen keywords, and relevant hashtags to craft posts that capture attention and drive engagement. The goal is to increase brand visibility to attract potential customers by applying classroom type knowledge of building an online business, and specifically how it relates to websites and adjacent subjects. This is a start to finish project for up to 4 learners, each focusing on a specific category of post and creating 20 posts per week for the duration of the work term. The 4 buckets are: Promotional Posts : Highlight products/services. Educational Posts : Share tips or industry insights. Engagement Posts : Polls, questions, etc. Lifestyle Posts : Relate our brand to audience interests. Phase 1: Planning Leverage Brand Guidelines You'll be provided with brand assets (logos, fonts, colors, images) in a shared folder for easy access. You'll receive a quick-reference document summarizing the tone of voice and style  Topic Brainstorming Start by creating a list of post ideas, themes and story arcs within assigned category bucket Phase 2: Content Creation Design Post Visuals Use Canva to create optimized designs (1080 x 1350 pixels for IG, landscape for FB). Create templates for consistency (e.g., “Weekly Tips,” “Founder Updates”, etc.). Write Post Captions Include relevant CTAs (e.g., “Tell us your favorite!” “Share this with a friend!”). Use brand tone—friendly and relatable. Research and Add Hashtags Identify hashtags relevant to IG and Facebook Combine broad hashtags (#SmallBusiness) and niche ones (#YourBrandName). Add location-based hashtags if relevant. Document for future use Collaborate with Founder Share weekly drafts of the posts and receive feedback. Finalize posts for the week by a specific day each week. Phase 3: Scheduling with Metricool Set up posts in scheduling software weekly as posts are approved Use the scheduler to upload posts, visuals, and captions for IG and Facebook simultaneously. Schedule posts three times weekly QA and approval Double-check for spelling errors, broken links, and proper image cropping. Ensure posts are queued with 1week of lead time for flexibility. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work independently with oversight, contribute creatively, and learn how to create effective social media marketing content from the ground up.

Onboarding Video Series for Women Entrepreneurs

Project Summary: This project seeks a motivated team of learners including a creative female student specializing in marketing and communications to re-create an engaging onboarding video series directed at women entrepreneurs.  The videos will educate and inspire users during their free trial, introducing them to a proprietary website builder platform. By recreating up to 25 short videos (1–7 minutes each—approximately 2 hours of run time), the selected candidate will script, film, and edit screencast videos that align with the brand’s tone and values.  The goal is to create a cohesive and user-focused series to help new users successfully navigate and benefit from the platform. Why Join? This project offers a unique opportunity to work on a high-impact initiative that blends creativity, strategy, and technical skills. As the selected candidate, you will: Build real-world experience in scripting, filming, and editing professional screencast videos. Strengthen your portfolio with a polished onboarding video series. Make a meaningful impact by empowering women entrepreneurs to succeed. Collaborate closely with a supportive team focused on innovation and growth. Project Goals: Develop an onboarding video series that is visually appealing, consistent, and engaging for women entrepreneurs, based on an existing video series that doesn’t align with our brand. Educate new users on the platform’s tools and features to increase free trial success and conversion. Ensure the videos reflect the needs and interests of the target audience.

Innovative Digital Marketing Campaign

About Us: Easy Artisan Websites is seeking a motivated team of students to develop a digital marketing campaign for our latest product, The Website Membership. This project offers a chance to gain hands-on experience in various aspects of digital marketing, from content creation to brand engagement. Project Goals: The main objective is to boost brand awareness and engagement. Each team member will fill one of five key roles: Market Research, Social Media Marketing and Strategy, Graphic Design, Virtual Assistant, and SEO Copywriting. Working independently and together, you’ll work closely with our team to align the campaign with our brand values and goals. Why Join? This project offers valuable real-world experience in digital marketing, content creation, and project collaboration. You’ll work as a team, contribute creatively, and learn how to build an effective digital marketing campaign from the ground up. Role Responsibilities: Market Research Conduct research into the most valuable topics for the target audience for both social media posts and blog articles  Research competition and adjacent businesses on real time social media platforms for content topic ideas Scan followers of the competition and adjacent businesses on real time social media platforms for audience needs Social Media Marketing & Strategy Create a comprehensive 52 week digital marketing campaign including timeline and strategy for each month and quarter Create a social media content calendar and schedule for the campaign Work with Graphic Design learner and Virtual Assistant learner to create social media posts to fill the content calendar Graphic Design Build out a complete set of 50 unique branded social media templates for a consistent look and feel  Templates to be created in Instagram post, Instagram stories, and Facebook post formats  Assist social media marketing learner to create specific graphics and elements for individual posts Create a repository for all the graphic elements and templates created Virtual Assistant Assist Social Media Marketing learner to create the digital marketing plan  Assist SEO copywriting learner as required  Assist Social Media Marketing learner by conducting hashtag research  Conduct research and create a list of social profiles resembling our target audience and following them from the employers account  Engage on above profiles to create awareness of the employers social media presence Engage with comments and reactions on the employers profiles SEO Copywriting Write as many well researched blog articles as possible during the project timeline to link in the social profiles (general keywords to be provided) Research best keywords for articles based on the general keywords provided  Schedule blog articles for delivery on Wordpress website

Nurse Practitioner Platform Integration and Marketing Strategy

Easy Artisan Websites seeks to explore the integration of The Website Membership as a front-facing platform with a fully HIPAA-compliant standalone system like Jane App. The goal is to create a seamless, secure, and efficient solution tailored for nurse practitioners in Alberta. This project will involve researching best practices for such integrations, ensuring compliance with healthcare regulations, and optimizing user experience. Additionally, the project will focus on developing a targeted marketing campaign aimed at nurse practitioners who can now operate their own practices under the new "Nurse Practitioner Primary Care Program" in Alberta. The campaign should highlight the benefits of the integrated platform, emphasizing ease of use, security, and the potential to enhance patient care.

Webpage Template Design Using Proprietary Website Builder

We are a website design agency who has created an all-in-one business solution for women entrepreneurs. The platform is using a proprietary drag and drop website builder that is easy to use. We provide clients with optional starter templates to create a base website that can then be customized. We would like to collaborate with students to use the proprietary builder refresh the website templates so they are unique, and stylish as they are currently very basic template designs, that often repeat using slightly different color palettes. This will involve the student utilizing their creativity and technical skills by creating unique custom graphics, unique color palettes and font pairings, using lorem ipsum placeholder text, and writing CSS style code when necessary to achieve designs that cannot be done strictly with the builder. There are several different steps for the students, including: Getting to know the proprietary builder software Having an intermediate understanding of CSS Refreshing each starter template design with reworked layouts, unique custom graphics, unique color palettes and font pairings, using lorem ipsum placeholder text, and writing CSS style code when necessary. Ensuring the refreshed template designs are mobile responsive

Market Reseach & Go To Market Strategy

We are a web design agency who has developed an all-in-one business solution for women entrepreneurs. We want to research this market, and create a fully developed ideal customer avatar (ICA), and design a go to market strategy for North America to serve them. We would like to collaborate with students to conduct market research, develop an ICA, and create a go to market strategy for the ICA . This will involve several different steps for the students, including: Familiarizing themselves with our company’s values, products and services. Researching the industry and market trends, and competitive landscape. Researching and developing an ICA. Creating a go-to-market strategy for our product / ICA Bonus steps in the process would also include: Recommending strategies to differentiate ourselves from our competition.

Multi-tenant WAAS (Website As A Service) Platform

Create a SAAS multi-tenant environment for a Wordpress based WAAS platform. Ensure the environment is private and secure. ( https://www.techtarget.com/whatis/definition/multi-tenancy ) Develop a WAAS (Website As A Service) storefront using Wordpress, to sell subscriptions that automatically deploy Wordpress installations according to a site template chosen during the checkout process. ( https://spinupwp.com/wordpress-deployment-workflow-preparing/ ) About The Project Use a minimal, clean design aesthetic throughout to ensure good UX Provide  rationale for, and suggestions for the best way to set up the environment / platform.  Provide  IT documentation encompassing written materials and instructions central to system operations, procedures, configurations, and setups in the WAAS environment, for continued development and updates. About The Environment Organized by containers, versions and tenants Super Admin dashboard to view / manage containers, versions, and tenants Ability to create containers*  Containers have the ability to spin up fresh Wordpress installations, called a version Containers have the ability to create new Wordpress websites from a version or version snapshot, called a tenant Automatic snapshots for all versions and tenants System wide security features About Starter Templates: Create a custom child theme (GeneratePress) to build templates on for native integrations: Integrated analytics - https://mixpanel.com/   A native chat feature: https://github.com/chatwoot/chatwoot Hidden dashboard areas for tenant user roles Starter templates are complete multi-page website snapshots fully customized to for subscription level purchased. The ability to take snapshots in time and set them as the templates that clients can choose on the front end to start their subscription. Ability to add a cover image to templates and the ability to display and filter templates on the front end - like a loop grid About Storefront The native features for this storefront include: E-commerce, ability to sell productized website subscriptions. Solution must: Integrate with Stripe Ability to sell products, services, digital downloads and subscriptions with setup fee Delivery automation emails post deployment with account information, logins, etc Ability to deploy tenants based on a version snapshot when a purchased is completed Assign subdomain name to tenants, domain mapping done manually later About Tenants Designed on custom child theme Apply “tenant “ user role after deployment Simplified dashboard (hidden plugins)

Website Platform Customization & Styling

My company hosts a platform to sell ready made websites to entrepreneurs. I want to create some custom sections, and add custom styles to many parts of the platform using CSS & Markup, both globally and at the page level to achieve a consistent experience across the platform. This would involve having a thorough review of each page, function and widget on the website to itemize and prioritize the changes and effects required. In addition, create 10 custom page designs, and 20 custom section designs. The team may need to open tickets and communicate with the host company, if any roadblocks occur in the process. In addition, we require documentation created for every customization created, what the customization does, where it's applied, along with the code or css snippet - for easy access and reference.

Brand Voice & Copywriting for Easy Artisan Websites

Easy Artisan Websites creates custom Wordpress websites for women entrepreneurs that consists of a custom web design and development on the Wordpress platform. A value add for our custom websites is the subscription billing model that breaks down the cost of the website into monthly payments over the course of 3 years. This allows entrepreneurs to fund a critical piece of their brand over a longer period, making it more accessible to businesses at all stages of growth. All our custom websites include must have tools like a crm, email marketing and automations, booking calendars, seo optimization, and storefront to sell physical products, services or digital downloads. I want to update the copy on the website to better reflect this subscription model, all-on-one website offer. The current site design is good, but needs more consistent messaging and description for the actual offer. This will involve several different steps for the students, including: Familiarizing themselves with our company’s story, mission and vision statements. Conducting background research on similar offers, and reimagine it for Easy Artisan Websites. Establishing suitable personality traits for our brand voice and justifying each trait. Describing how personality traits can be displayed through our brand voice. Rewriting the existing sales copy for the new brand voice Conducting preliminary keyword research to connect our brand voice and sales copy to the target audience. Bonus steps in the process would also include: Recommending methods of ensuring a consistent brand voice. Recommending relevant marketing strategies and materials for the new brand voice.